WHAT IT IS:
A super-potent vitamin C day serum packed with a powerful antioxidant complex, essential nutrients, fruit enzymes and a chronopeptide that provides the benefits of vitamin D, all working together to firm and brighten the appearance of skin while improving the signs of photoaging.
What it is formulated to do:
This revolutionary serum, jam packed with a 15% potent antioxidant complex of l-ascorbic and ferulic acids plus vitamin E, helps neutralize pollution, environmental stressors and damaging free radicals while replenishing lipids and visibly reducing the appearance of dark spots and wrinkles. Uniquely formulated with pumpkin ferment and pomegranate extracts, C-Firma™ enzymatically dissolves dead surface skin cells for smoother texture. Sodium hyaluronate crosspolymer quickly penetrates skin and provides intense hydration. The result is a noticeably diminished appearance of photo damage, replaced by incredible radiance and luminosity.
What else you need to know:
C-Firma™ has a reservoir effect, which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. C-Firma™ has a pH level of 3.3 - 3.5, which Drunk Elephant believes is the key to a non-irritating, effective formulation that delivers real results.
Consumer testing results:
90% found skin appeared smoother
89% found skin appeared brighter and more radiant
87% found skin appeared firmer
86% found skin tone appeared more even
*in an independent consumer testing panel of 50 women age 25 to 55
Drunk Elephant Difference:
Drunk Elephant is committed to using only clean ingredients that either directly benefit the skin’s health or support the integrity and effectiveness of our formulations. We never take into account an ingredient’s synthetic or natural status, but instead choose based on biocompatibility. You won’t find what we call the “Suspicious 6” in our products (Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS,) making them appropriate for every skin type. We believe that these six ubiquitous ingredients are at the root of almost every skin issue. When formulating the products, we focus on pH and safety, always making sure that the active ingredients are at efficacious levels. This is the Drunk Elephant difference.
What it is formulated without:
Animal Fats/Oils/Musks, Benzalkonium Chloride, Benzophenone, Bisphenol A (BPA), Butoxyethanol, BHA, BHT, Chemical Sunscreens, Coal Tar Dyes, 1,4-Dioxane, -Cones, Detergent, Essential Oils, EDTA, Ethanolamines (MEA/DEA/TEA), Formaldehyde, Fragrance, Hydroquinone, Liquid Paraffin, Liquid Petrolatum, Methyl Cellosolve, Methylisothiazolinone, Methylchloroisothiazolinone, Mercury, Mercury Compounds, Mineral Oil, Oxybenzone, Parabens, Paraffin Oil, Phthalates, Polyethylene Glycol (PEGs), Resorcinol, Retinyl Palmitate, Retinol, Siloxanes, Sulfates, Thimerosal, Toluene, Triclosan, Triclocarba